Keep visitors moving without losing their place in the queue
QueueAway is a hardware-free virtual queue system for pop-ups, experiential events and brand activations. Visitors scan a QR code, join a branded waiting room, and explore freely until it's their turn.
No ticket machines. No kiosks. No specialist hardware.
Your place is held
Almost your turn
Head back within the next 10 minutes.
Guests enter your branded Virtual Waiting Room
Once a guest joins your queue, they don't have to hover by the desk wondering what happens next. QueueAway gives them a Virtual Waiting Room they can view from their phone while they wait anywhere — the lobby, the bar, or outside.
Customise it with useful information about your venue, menu, or event — turning waiting time into part of the guest experience rather than dead time.
- See their live position in the queue
- Follow their estimated waiting time
- Check important information while they wait
- Receive updates when their turn is getting closer
- Leave the physical queue and relax nearby
- Access branded content and information you choose to display
"The physical queue disappears — but your brand stays with the guest."
What guests see inside your Virtual Waiting Room.
Built for busy retail environments
Product launches, beauty events and retail activations can attract large crowds in a short space of time. QueueAway helps brands and event teams manage that demand while creating a more relaxed customer experience.
- Join using a QR code or web link
- See current queue position and estimated waiting time
- Leave the physical queue without losing their place
- Receive branded email updates and SMS return notifications
- Return within the activation's chosen grace period
- Staff manage the queue via the QueueAway Pro app or web dashboard, searching by name and removing visitors on arrival
Proven at high-footfall beauty activations
Both activations below ran on QueueAway's Virtual Waiting Room — the same branded, hardware-free experience visitors join today. Try the live demo →
K18 AT SPACE NK, BATTERSEA POWER STATION
A single-brand activation, sustained over three days
K18 ran its own dedicated queue for the full three-day activation, giving visitors a consistent branded waiting room from opening to close each day. The virtual queue let visitors hold their place without standing in line, while the activation team monitored demand and managed returning visitors in real time.
1,000+
customers managed
44/hr
avg. across 22.5 opening hours
BEYOND BEAUTY x SPACE NK, COVENT GARDEN
One event, multiple brand queues, zero hardware
QueueAway ran the virtual queue for several vendors at once across the Beyond Beauty x Space NK activation, each with its own branded waiting room, while visitors explored Covent Garden instead of standing in line.
12,000
visitors managed over the event
330/hr
avg. visitors during peak hours
A fully branded virtual waiting room
The customer journey can be customised to reflect the activation, not a third-party system. Each activation gets its own queue and QR code, so visitors always land in the right waiting room.
Give visitors freedom while they wait
A long queue can become the first and most memorable part of an activation — for the wrong reasons. QueueAway replaces standing in line with a simple digital journey.
- 1
Scan
The visitor scans the activation's QR code.
- 2
Join
They enter their details and join the virtual waiting room.
- 3
Track
QueueAway displays their position and estimated waiting time.
- 4
Explore
The visitor is free to shop, explore the venue or step outside.
- 5
Return
They get an email or SMS message when it's time to come back.
- 6
Check in
Staff find their entry in the app or dashboard and remove them on arrival.
Set up without specialist hardware
Visitors use their own phones. Staff manage the waiting room with equipment most event teams already have — well suited to temporary retail spaces, rented venues and activations with limited install time.
No hardware to transport
No ticket machines, kiosks or pagers to move, install or collect.
Staff tools you already own
The QueueAway Pro app on a phone or tablet, or a web dashboard on any laptop.
QR codes on existing signage
Printed or displayed on screens already at the activation.
SMS and branded email
Branded emails keep the journey on-campaign; SMS gives visitors a reliable return notification.
Dynamic queue closing
New visitors stop joining once the queue extends past closing time, and reopens automatically if the team gets ahead of schedule.
Built-in grace period
Leave a gap between the queue's closing time and the venue's close, so the final visitors aren't rushed.
Suitable for single-day and multi-day activations
Opening hours can be configured for each day, so the queue runs around a changing event schedule.
~1 week
from completed brief and brand assets to a ready activation
Rapid deployment for temporary events
- Building the branded virtual waiting room
- Configuring opening and closing times
- Creating the queue structure
- Preparing branded communication
- Generating the activation QR code
- Testing the visitor journey
- Providing staff guidance and training
Activation coming up quickly? Contact us to discuss deployment options.
Frequently asked questions
Can the waiting room match our brand or campaign?
Yes. The virtual waiting room can include your logo, campaign imagery, colours, visitor instructions and activation-specific wording. Email communications can be branded too.
Do visitors need to download an app?
No. Visitors join by scanning a QR code or opening a web link, and the waiting room runs in their phone's browser. Only the event team needs the QueueAway Pro app or web dashboard.
Does QueueAway require any queueing hardware?
No specialist hardware is required. Visitors use their own phones, staff manage the queue from a phone, tablet or computer, and the QR code can go on signage or screens you already have.
Can QueueAway send SMS and email notifications?
Yes. The combination of branded email and SMS can be configured around the activation's requirements, expected visitor numbers and communication budget.
What happens if the queue runs longer than the remaining opening time?
The dynamic timer stops new visitors joining once the estimated queue extends beyond closing time, and reopens automatically if the team gets ahead of schedule.
Can it be used across several days?
Yes. QueueAway suits both single-day and multi-day activations, with different opening and closing times configurable for each event day.
Can we operate more than one queue?
Yes. Separate queues can be created for activations with multiple experiences, brands or service areas, each with its own QR code.
How quickly can QueueAway be deployed?
We recommend allowing around one week from receiving the completed brief and brand assets to launch, to build the waiting room, configure communications, test the journey and brief the team.
Can staff find a visitor when they return?
Yes. Staff search for the visitor by name in the QueueAway Pro app or web dashboard, then remove their card once they've arrived to keep the live queue accurate.
Is QueueAway suitable for agencies running activations for clients?
Yes. QueueAway can work directly with brands, retailers, venues and experiential agencies — the visitor-facing journey is branded for the client while the activation team manages the live queue.
Make waiting part of the experience, not the obstacle
Speak to QueueAway about a branded virtual waiting room for your next launch, pop-up or brand activation.